26 May: Always Thinking – The 15-minute Mindset
Always Thinking : The 15-minute Mindset
Wednesday 26 May 2021
Always Thinking is a business development consultancy for the built environment. They believe that looking to the future and anticipating consumer change should inform a key part of your business development approach.
This time last year they launched a webinar series with Philippa Wagner discussing some of the accelerated and emerging trends in response to Covid-19, and specifically their impact on the hospitality and workplace sectors.
One year on the pandemic, in particular, has reshaped not only our behaviours but also our proximity. Our lives’ parameters have been redefined with the redistribution of our day-to-day – how and where we live, work, shop, learn and play, giving rise to new needs, new communities and a new sense of place and space.
Beyond the immediate response to the pandemic, we have the opportunity to rewrite our urban locale, build on these new behaviours and parameters and make better cities and towns for people and the planet.
Exploring the best in class of those who are already forging ahead and delivering against these new behaviours and value expectations and identifying the opportunities for developers, architects and communities, they’ll be hosting 3×30 mins webinars over the next few weeks where they will be discussing some of the key trends and strategies that will shape our urban and ru-urban communities.
On May 26th, grab your lunch and join Always Thinking and guest speaker Philippa Wagner, renowned creative strategy director, for the first in this series of webinars to explore ‘The 15 Minute Mindset’ that is shaping new living, working and retail behaviours and their impact not just on the centre of our cities but also on the suburban revolution. They’ll dive into the overarching new expectations around this mindset and new notions of proximity with New Proximity Services, Local Logistics, The Resourceful City and Localism Retail and Hospitality.
Philippa has spent over 20 years as a creative strategist helping brands and businesses grow through strategically applying consumer insight and trends into actionable outcome. Working with some of the worlds leading brands to include The Hoxton, Spotify, Diageo and The North Face as an internal and external provocateur, she identifies emerging trends and their impact to future proof the needs of tomorrow. A commercially aware, culture first thinker she is proficient in identifying and implementing opportunity with purposeful intent preparing brands and businesses for the future.